![]() Inspired by a novelty, death-wish referencing koozie that his girlfriend had given him around the same time, Brown launched the brand. So he played with bean combinations and roasts until he produced “the world’s strongest coffee.” ![]() In 2011, Death Wish Coffee founder and CEO Mike Brown was working at a coffee shop in Saratoga Springs, New York when he noticed how early morning customers would say, “Give me your strongest cup of coffee.” His strongest brew didn’t seem strong enough. Ill get into that later.ĭon’t Miss: How Much Caffeine Is In White Chocolate Mocha Ive tried beans that were brighter and this didnt seem especially acidic to me, but it was mild, smooth, and balanced. This coffee is made from 100 percent Colombian Excelso beans, which tend to be bright, acidic, balanced, and generally pretty mild. At Caribou Coffee, though, light roasts are too light for me and I prefer a medium roast there. This is about as light as the blonde roast at Starbucks. The light seems like more of a medium roast to me. Again, this isnt an unusual thing so its not a strike against the coffee I tried. ![]() Just to be honest, the feel of the brand as a whole made me suspect all of the coffee would be darker than what I would consider light or medium. I didnt want that to be the case again here, so I went with a light roastSilencer Smooth Roast-this time. Even though I usually go for medium roasts, Ive noticed that a lot of the ones Ive ordered from other companies have turned out to be a little darker than what Im used to.
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